One of the challenges that real estate agents (especially those in the middle upper part of the real estate market have) is getting their listings noticed online on platforms that they control. They are frustrated with a listing of theirs generating traffic for Zillow, another brokerage, or etc but they do not know how to go about getting the exposure OR worse they are worried about whether it is worth the effort on a home that will sell almost immediately.
As soon as the home is listed on the MLS, there are many portals and MLS participants that automatically have a page built for that particular listing and those pages rank on Google. But those pages often CANNOT have branded videos and etc.
So let’s go over a couple of options that we KNOW work. The good news is that we CAN do it. The bad news is that it DOES take time and effort. Lots of it. And it is likely only worth the effort for homes in the upper 1/3 of the market.
Step One: You MUST have a website that has built up some authority with Google over time. How to do that is another story for another day, but you need an authoritative site. And it needs to have an internal blog.
Step Two: Your site must be structured so that your latest blog posts appear on your home page of that site or other of the most prominent pages of your site. Or it could appear on the Blog page of your site BUT that page must be linked to from other pages of your site.
Why? This tells Google and other search engines that you want whatever blog you post to be featured prominently and be indexed quickly.
Example: Here is a real estate website from Roanoke Virginia that does it correctly. Take a look at his home page and scroll down. The blogs feature the listings and there are enough blogs listed so that they stay on the front page long enough to get indexed by Google.
See how that is done? Google and other search engines rely on the fact that you title the post about what people are searching for. If you actually go to the site, you will see a list of about 10 blog posts.
Step Three: You need to create a blog post about the home just before it is listed, with the Address of the listing in the title. This gives you the head start that you need on the rest of the world. Then you need to submit the blog post to google in your search console account (more on this or you can email me and ask me) and make sure it is indexed. Here is the one from 8260 Bent Mountain Road above. THEN list the home. These posts can be SIMPLE at first while you are getting photos, videos and other information together. Seriously. Simple. The main thing is to get it indexed on Google and add from there.
Step Four: Add content to the post before you add it to listings. Remember that you CAN use branded materials on this part of your site because it is not IDX. This is content that you are creating… but once the home is listed, THEN feel free to link to the IDX page of your site from these blog posts.
Ok. Next up. Creating Single Property Websites for listings. When is it worth it? And HOW to it right. Also, Paid Online Ads (Adwords, Facebook and etc) for listings, techniques that work (if the property is right) .