One of the things that I LOVE about what I do is that I get to watch HOW some of the best people at my craft THINK. I cannot explain it but when you meet them, you instantly know that they are amazing at it. When it comes to online marketing for your business, people often want you to “Show me the latest technique!”. They are looking for a silver bullet.
What I have learned over the years is that those who are the BEST at online marketing of their small business think DIFFERENTLY. It is less about techniques and more about THINKING DIFFERENTLY. They find opportunities to start CONVERSATIONS where other people don’t. Their mind is focused on HOW do I create CONVERSATIONS with the RIGHT PEOPLE. Lisa is one of the purest examples that I know of that kind of thinking. She does not waste effort and gets conversations started SPECIFICALLY with people who have a HIGH likelihood of needing what she does.
It is impressive to see her in action.
So here is a quick video about some of the things about her THINKING that I am impressed by. Enjoy!
Oh and if you want to see her websites (she has two), here they are: