There are a lot of reasons to track what your competitors do on their website. Let’s face it…you want to know when they:
- Add content to their site
- Open a new line of business
- Talk about you
- Apologize for a mistake in their goods or services
Basically you would like to be notified whenever they do anything. Ok, so here is how you do it.
Go to Google.com/alerts . You should see this:
First of all the EASY thing to do is Add your competitors name in the box. Something like Johnson Plumbing in Smithtown CA. Or RE/MAX Properties East in Louisville KY
Click on More Options
These are the settings you will see:
Change them to this:
This will send you content, news and etc about your competitor. Want to know WHEN content is added to their site? Change the search to site:theirdomain.com where theirdomain.com is their domain name.
To get a complete view of what they are doing, here are the Google Alerts that I would set up.
owner name city
Final note: Sometimes people don’t like doing this because they do not want to get a lot of emails. One way around this is to create rules to send them directly to folders that you can review as needed.