One of the things that small businesses simply have a hard time with is that video can be a GREAT source of marketing. Rather than pound on that concept and beat people up with WHY they should do it, what I thought I would do today is share with you some of my friends that are doing it. And doing it successfully.
The Steamboat Group – Realtors in Steamboat Springs CO. Jon Wade and his team do an awesome job of taking you to the paradise that they live in. Check out the page that I linked to. On it you will find a number of their videos. They want you to get a near contact high with the Rockies when you view their videos. It works. They are my best example of how to sell your area and thus convey your brand.
Judy Weiniger – Warren NJ. While you could argue that Warren New Jersey is not as picturesque as Steamboat Springs, if you visit Judy’s site you will come away with a TOTALLY different view of her town. Judy is a master at telling people about her town. She uses videos where she is featured far more than Jon, but it totally works. Her smile and the scenic shots of people in Warren reverse all of the stereotypical things you thought you knew about New Jersey and leave you wanting more.
So what is YOUR story. Are you a REALTOR trying to sell yourself? Or your area? Or someone’s house? Or maybe are you a restaurant trying to show people in a work of premixed and premade why your creations are the best. Either way, think big and don’t be afraid to include video in your tool kit.