Whether you are talking about a real estate website, or any other small business website, one of the most daunting tasks that a person has to face is “where do I start?”. I mean seriously, there are so many things to do….when it comes to SEO which one comes first?
So I thought I would show you rather than just tell you. So let’s look at a real estate site in Fort McMurray that a friend of mine in Canada has.
The first step in assessing the SEO is to see which terms a site is CURRENTLY ranking for. While I am not going to show you her specific trafifc, typically in the real estate business that means some combination of neighborhoods +homes for sale and neighborhood name + real estate terms. And what we NEED to find out is which keywords and which terms are generating traffic organically to the site.
By the way, it could ALSO mean looking at niches. So what niches and neighborhoods is she likely to rank for? Check out her homepage for clues:
Here are the neighborhoods:
And here are the niches:
Next what you do is go into Search Console and Google Analytics and find the pages that are CURRENTLY generating organic traffic. In other words they rank high enough for people to click on them. You can also use a number of rank tracking tools to tell you how you are ranking.
It is a common myth that you do not need to worry about how you rank for a specific term. Just worry about traffic. Nothing could be further from the truth. To get traffic to your site from a given term you HAVE to be ranked on page one and near the top of the page to get traffic. So traffic IS the ultimate arbiter of success, but how can you tell if you are getting close? How can you tell if you are within striking distance? The ONLY way is to measure rankings.
So I measure keyword rankings by the combination of all of the niches and neighborhoods that are relevant. Literally that means tracking all sorts of Keywords.
Ok. So that is where to start. Find out where you are ranking already. If that means that you rank nowhere, OK. (In this case they do rank decently well because they have a quality site and an area that is not as competitive.
Next time we will go into examining the authority, structure and content of the site. One thing at a time. 🙂