These days, pretty much regardless of your business or industry…if you are a small business, over 50% of the folks who find you online will do it with a smart phone or tablet. This means that it is more important every day that your website not only look good on a mobile device, but ALSO that it is FUNCTIONAL for a mobile device.
User Experience Matters. A lot.
Take for example a REALTOR in Lake Mary Florida, GittaSells.com. On one hand, you might think that MANY potential clients are retired. You may think that because of that that many people do not access their site with mobile devices. You would be wrong. Almost 60% do!
So what do you do? You START by making the things that you WANT people to do easy and things that you dont want them to do HARD. For example, we recently added a Click to Call link with a phone number.
Why is that important? Because mobile users love the idea of simply clicking with their thumb and dialing up the real estate agents of their choice. The also love it when they can see the result and search pages comfortably and easily.
So how does your site rate? It is just “mobile friendly” or is the user experience designed to be outstanding?